CREATURE MARK
Visual identity design that translates a creature’s physical, behavioral, and personality traits into a clear graphic mark.
Creature Mark - Design Aesthetics || - Spring 2025
The objective of the Creature Mark is to transform a creature’s natural form into a clear visual language using the fundamental elements of design. The goal is to communicate distinct physical, behavioral, and personality traits while translating the creature’s natural form into a visual language.
RESEARCH
I studied the ram, an assertive animal with a thick wool coat and curved horns that reflect its strength and agility in mountainous terrain. As the symbol of Aries, it also represents boldness, determination, and leadership. These traits formed the foundation for translating the ram into a visual identity.
SKETCHES
DIGITAL IDEATION
TYPOGRAPHIC COMPOSITION
In the second phase of this project, the ram is incorporated into a typographic composition developed using the Fibonacci grid.
TYPOGRAPHY
The typeface selection of Noah Text played a key role in the composition. Through its structure and tone, it added character to the overall design.
COLOR APPLICATION
Color was introduced into the typographic composition. Through palette exploration, I used color to bring emphasis, balance, and character to the overall design.
